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Research papers

Real insights

What kind of research is suitable for collecting real insights about media usage in the changing media world? The 'Day in the Life' approach is helpful to track communication behaviour in the daily life of media users. A consumer centric perspective...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Author: Dirk Engel
June 1, 2008
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Citation

Engel, D. (2008a, June 01). Real insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/real-insights


Research papers

Quick and relevant

In the everyday life of a marketing department fast decisions must be made, even if important information is missing. To fill this lack of information it is often useful to accomplish ad-hoc studies. But the structure of market research departments...

Catalogue: Qualitative 2007
Author: Dirk Engel
November 12, 2007
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Citation

Engel, D. (2007a, November 12). Quick and relevant. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quick-and-relevant